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Alex Polizzi - The Fixer Business Launch at The Tetley

It wasn’t all plain sailing for our business launch at The Tetley in Leeds.
Originally another venue had been secured for our launch. After visiting this site we decided on one large single wedding focused decor piece that would look simply stunning in the setting but with days to go until the launch and due to circumstances beyond our control we had to quickly find another venue.

This was found and we made a quick dash to view it. The Tetley is a beautiful building and the exhibition space we were to use was great … but not for the wedding décor piece we had already designed and were in the process of building. What to do? Panic ensued.

It came to me literally as a bang on the head. I walked into the beautifully crafted Japanese House my father had designed and built. That was it, we were in an exhibition space, why not use the surroundings to enhance individually sculptured pieces. The pretty images from the Castle Howard shoot were to be projected throughout the launch so why not show another side to what we can create.

My father called his design a Japanese Bird House. Jay built the garden in which it stands planted with beautiful pink cherry blossom trees.
Radiant Mist inspiration came from reading up on trends and the Pantone Colour of 2014 Radiant Orchid. Using our lovely Twisted Hazel Tree as a backdrop to these beautiful flowers Jay built a platform around it in our corporate Tiffany Blue.
Break Free inspiration came from desperation. We needed another piece but with no money left we searched the tool shed. Jay having recently finished plastering a room had some beading and brackets left so along with a galvanised planter from the garden Break Free was created mirroring our own desire to break free from our beleaguered situation
I wanted to create five standalone pieces for the gallery each being very different to the other. Black & Red can feel passionate and at times confrontational. One Man’s Passion is just that, love it or hate it.The front of the post was smooth with the passion of soft velvet red roses whilst the back of the post was rough with the poison of thorns and brambles
Pole Position inspiration came from an F1 clip I saw. Orange was on trend and everywhere. I had a roll of copper mesh and a borrowed piece of rigging column. Grid, poles, lights albeit orange lights, what else could it be but on Pole Position
Credits

Photography by – Cat Hepple – www.cathepplepotography.com